"It fits! And as you know that is a primary requirement of underwear, but it is also very gorgeous. AND BRITISH!" - Helen Mirren
Hello, I’m Fleur and I’m the founder and creative director of Fleur of England.
The story of Fleur of England is the culmination of a dream that began when I was a little girl. Growing up, I wore a lot of boys’ hand-me downs and as a result, I craved for anything feminine and delicate. As I got older I became fascinated by fabrics and fashion and decided to study Fashion Marketing at university.
During my time at university I became passionate about creating lingerie that looks beautiful, sensual and romantic, but which also fits beautifully too! So at the age of 25, with just a small bank loan and some big aspirations, I founded the exclusive lingerie label FleurT in 2000, and brought into being the exquisite world filled with silk and lace that is now known as Fleur of England.
As my business has grown, so has my family! I take huge delight in juggling my two worlds of ‘yummy mummy’ and ‘creative business woman’. I absolutely love what I do and am always finding ways to grow the company, I’ve made it my mission to ensure that every experience my customers have with Fleur of England is exquisite. From fabrics, design and luxury packaging to customer service, I expect nothing but the best.
In The Press
From Anne Hathaway on the cover of Elle, to Kourtney Kardashian being papped out and about in our boudoir bra, our luxury lingerie is a favourite with a wide variety of prestigious national and international press.
Want To Get Social?
Here at Fleur of England we love to share. It is no secret that we adore letting our customers have a sneak peek into the exclusive world of Fleur of England. We love sharing our top picks of our favourite books, recipes and fashion pieces. We also love sharing our exclusive new collections and promotions. Our blog is filled with pieces that document our travels, inspiration and current obsessions! If you want to keep up to date with the wonderful world of Fleur of England, feel free to browse our blog, follow us on Facebook, Instagram, Twitter, Tumblr and repin our images on Pinterest!
"Our lingerie is designed for women by women, we understand the curves, the fit and how confidence is a game changer."
Our Bristol Home
Our team at Fleur of England is small, but perfectly formed. We run a successful global business from our studio in Bristol. Our studio is based in a bohemian area of the city, it is from here we perfect all the design, pattern and fitting work that has enabled us to build our international reputation for leading edge design, attention to detail and supreme fit.
See our Bristol city guide here
"If it is not exquisite, it will not leave the door"
Made in Europe
All of our garments are manufactured in the UK and Europe. The Fleur of England team work closely with manufacturers to ensure that our quality is the best in the lingerie world.